Sports & Tourism are often unified in place & destination promotions. Sports and travel also share a combined active/passive capacity and use of leisure time.
Below are the key media sporting events in France. Soccer throughout the year for the Euro and World Cup, the Tour de France in summer, Roland Garros in summer and skiing in winter.
French travel has a post-colonial affinity for Northern Africa. Morocco was an especially popular location for French and Europeans in the 1960's.
French travel has a post-colonial affinity for Northern Africa. Morocco was an especially popular location for French and Europeans in the 1960's.
La Vallee (1972) is a film by Barbet Schroeder that explores the idea of French post-colonial travel.
Les Bronzes in 1978 & 79 offered a comedic take on French vacation culture.
Promoting a nation is not so simple, according to Wally Ollins and his "Nation Branding" media strategies.
The trend toward green culture has even influenced tourism promotion, seen in the ads for Ireland and Portugal below.
Transnational media is also relevant to tourism media. Below an ad by a German luggage company uses English for the widest audience and promotes Spain in the background.
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